[ OBJECTIVE ]

The task of this project is to design a series of covers for three titles, showing the publisher how the design system might work, especially since they might want to expand the series to even more titles. Each book cover should be strong and abstract, but there must be a relationship between them so they feel like a series.

[ SOLUTION ]

I chose three books—Happy, Sad and Pain. They are all about emotion. Also, I chose emotion to be my keyword for the series of books, because in modern society, people face different kinds

of pressure from their work, family and emotional problems. Daily social stress changes their mood. This inspired me to think about ink in water. I think the movement of colorful ink in water is similar to people’s emotions. It is sensitive, but strong. So, my idea

about this series of book covers is to use colorful ink to combine with people’s emotional expressions. Also, using a big condensed typeface is the most direct way to show the name of the book and to show the mood of the series of book covers.

[ TITLE ]

Emotion

[ PROJECT TWO]

THE PURSUIT

[ PROJECT TYPE ]

Book Cover Design

[ DATE ]

Fall 2015

[ COURSE ]

Type Composition

[ KEYWORDS ]

Emotion

Ink In Water

Connection

© 2017 by Haolai (Francis) Zhou

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