© 2017 by Haolai (Francis) Zhou

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[ OBJECTIVE ]

The project is about designing materials for a hypothetical or actual design conference. We can use examples of current or past conferences to create a promotional poster, website, program, name badge, conference signage, and mobile application. This project encouraged us to challenge our approach to type systems.

[ SOLUTION ]

I chose a typographic conference, and I started to think about what approach could make the conference more energetic and contemporary. Good communication is the most important thing in graphic design. Therefore, after many experiments, I decided to use the letters in the word “typographic” to make up the poster, and I used pop colors to make them strong and intriguing.

Also, I used different forms of box outlines to represent different studios referred to at the conference. The idea of this composition is that the typographic design conference is a great space to communicate and share ideas about typography. Then, different studios can convey their own concepts of design to guests, and also guests can work in different groups at the conference. Finally, I used this visual system for the other deliverables.

[ TITLE ]

Typographic

[ PROJECT TWO]

TYPOGRAPHIC

[ PROJECT TYPE ]

Conference Design

[ DATE ]

Spring 2016

[ COURSE ]

Type Systems

[ KEYWORDS ]

Contemporary

Typographic

Communication