TYPOGRAPHIC

[ PROJECT TYPE ]

Conference Design

[ PRIZE ]

PARIS DESIGN AWARD

DNA 2020, WINNER

Category: Key art ( Posters, Covers, Illustration)

Winning Designer: Haolai Zhou

13TH INTERNATIONAL DESIGN AWARD

IDA 2019, SILVER

Category: Print-Posters

Winning Designer: Haolai Zhou

13TH INTERNATIONAL DESIGN AWARD

IDA 2019, BRONZE

Category: Print-Collateral Material

Winning Designer: Haolai Zhou

[ SOLUTION ]

This is a conceptual conference design. I started to think about what approach could make the conference more energetic and contemporary. Good communication is the most important thing in graphic design. Therefore, after many experiments, I decided to use the letters in the word “typographic” to make up the poster, and I used pop colors to make them strong and intriguing.

Also, I used different forms of box outlines to represent different studios referred to at the conference. The idea of this composition is that the typographic design conference is a great space to communicate and share ideas about typography. Then, different studios can convey their own concepts of design to guests, and also guests can work in different groups at the conference. Finally, I used this visual system for the other deliverables.

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© 2020 by Haolai (Francis) Zhou

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