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PUPSTAR

[ PROJECT TYPE ]

Branding 

Logo + Visual Strategy

Digital Marketing

Website + Application

[ DESCRIPTION ]

Pupstar is a positioning technology company. The new brand design is

for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people never lose their pets. The consistent visual system works through all digital platforms as well.

[ PRIZE ]

A' DESIGN AWARD

2021, SILVER Award

Category: Graphics and Visual Communication Design

MUSE CREATIVE AWARD

2021, PLATINUM Award

Category: Logos

2021, GOLD Award (2)

Category: Brand Identity / Other Graphic Design

LONDON INTERNATIONAL CREATIVE COMPETITION

2020, FINALIST WINNER 

Category: ILLUSTRATE (Graphic)

14TH INTERNATIONAL DESIGN AWARD

GOLD Award

Category: Print-Corporate Identity

 

SILVER Award (2)

Category: Print-Logo, Trademarks & Symbols /

    Print-Other Graphic Design

INDIGO DESIGN AWARD

2021, SILVER Award

Category: Logo Design

2021, Bronze Award (2)

Category: Branding / Integrated Graphic Design

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