[ DESCRIPTION ]

Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people never lose their pets. The consistent visual system works through all digital platforms as well.

[ PRIZE ]

A' DESIGN AWARD, SILVER Award (2021)

MUSE CREATIVE AWARD, PLATINUM / GOLD Award (2021)

LONDON INTERNATIONAL CREATIVE COMPETITION, FINALIST WINNER (2020)

14TH INTERNATIONAL DESIGN AWARD, GOLD / SILVER Award

INDIGO DESIGN AWARD, SILVER / Bronze Award (2021)