THE PURSUIT

[ PROJECT TYPE ]

Book Design

[ SOLUTION ]

The core of this book is “pursuit”. People have many different goals and dreams every day, and they have different ways of thinking about how to pursue their dreams. Therefore, I did research and some surveys to find what people are pursuing, and I took photos to record what I heard and what I saw. Also, the approach I took

for this book was a pursuit. I used the whole book to show what pursuit is and what I pursued for the book. For example, in the book, I used some visual elements to represent the path of pursuit, and I used a yellow box to show what I found, including the photos

I shot for each chapter. In conclusion, this project uses the whole process of making this book to convey the meaning of pursuit. Also, using the composition of organized letters is a good way to build

a typographic experience for readers.

[ PRIZE ]

PARIS DESIGN AWARD

DNA 2020, WINNER

Category: Key art ( Posters, Covers, Illustration)

Winning Designer: Haolai Zhou

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© 2020 by Haolai (Francis) Zhou

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