RESPONSIBILITIES

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Drive Udemy’s global brand evolution and design systems across marketing, product, lifecycle, and internal communications, establishing scalable frameworks that improved design consistency, increased production efficiency, and enabled brand alignment across D2C and Udemy Business
teams worldwide.

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Define AI creative direction and visual systems, establishing the foundational look and feel for Udemy’s AI-powered initiatives and delivering reusable toolkits now adopted across AI product launches, global campaigns, live events, and internal communications, becoming the standard for how AI is visually represented across the organization.

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Lead product launches and GTM initiatives in close partnership with PMM, Lifecycle, Paid Social, Demand Gen, and PDE teams, owning end-to-end creative execution and contributing project leadership on accelerated timelines, supporting launches such as AI Assistant, Role Play, Career Accelerator, and In-Course Labs, which collectively drove 13,000+ Role Play simulations and 14M+ GenAI course enrollments.

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Deliver revenue-focused subscription and growth design across onboarding, upgrade, winback, and engagement initiatives, supporting 8% year-over-year subscription revenue growth and contributing to Udemy surpassing its 300,000 paid subscriber target ahead of plan, while balancing UI/UX quality with conversion, retention, and LTV goals.

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Serve as the sole design lead for APAC markets, owning co-branding, localization, and partnership initiatives across China, Japan, and Korea, adapting global brand systems to regional cultural and market needs while maintaining consistency, and supporting global events and activations across AMER, EMEA, and APAC.

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Lead design for strategic global partnerships including Google, OpenAI (ChatGPT), Amazon AWS, and McLaren, spanning in-product experiences, GTM campaigns, and Udemy Business activations, helping strengthen enterprise credibility, partner alignment, and cross-channel execution.

 

Operate as a senior design lead across complex initiatives, mentoring junior and peer designers, improving cross-team workflows, supporting onboarding, and maintaining delivery momentum during periods of ambiguity or limited PM support, resulting in stronger team alignment and more reliable execution across high-priority launches.

 

Manage and evolve the Annual Promo Design System Refresh for the consumer marketplace, supporting monthly promotions, global holiday campaigns, flash sales, and quarterly Centerpiece moments, enabling scalable execution across multiple years while maintaining creative freshness and performance consistency.

 

Develop motion graphics, storyboards, and keyframes in support of campaign narratives and product storytelling, ensuring cohesive visual expression across static, motion, and interactive formats.