[ FOCUSED AREA ]

Global Brand Evolution

Visual Design System

Marketing Campaign Art Direction

Product Design

Global Events and Webinar

Co-brand Partnership Identity

[ RESPONSIBILITIES ]

As the lead designer in the Udemy Global Brand Evolution project following the rebrand and Udemy’s IPO in 2021, concept development efforts laid the foundation for consistency and coherence across all Udemy communications and digital products, enhancing brand impact, recognition, and trust.

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Developed Udemy’s brand guidelines, visual system, email design system, and assets library to ensure accurate and consistent visual representation across all channels, particularly in digital marketing and global campaigns, for both consumer (D2C) and Udemy Business (B2B).

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Developed and led multiple features and campaigns for Udemy web platform (SaaS) from 0 to 1 as the lead designer, collaborating directly with the Sr. Global Creative Director, Sr. Global Campaign Director, Sr. Customer & Content Marketing Director, and the PDE team.

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Led the Uemy co-brand and partnership brand identity for the APAC Marketplace, especially in China, Japan, and Korea. Served as the design lead to oversee and develop the brand design system and localization for the partnerships with Sanjike (China) and Benesse (Japan). 

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Developed design systems and applications for Udemy global events and campaigns in AMER, EMEA, and APAC.

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Managed and developed the Annual Promo Design System Refresh for the consumer (D2C) marketplace, covering monthly student promotions, global holiday promotions, flash sales, and Udemy’s quarterly global big sale-focused campaign, “Centerpieces.”​