[ DESCRIPTION ]

Not only taking charge of all design requirements for the whole company, but also focusing on building up the whole brand style design, and creating a new 2021 Season Design Style Guide for SF Ballet. The new design direction affects both print and digital production designs for new 2021 seasonal upcoming ballet programs and special events. The design material is also essential for driving tickets sale. Work directly with all departments, and make direction/suggestions of design details to keep the consistency of the SF Ballet brand.